Gareth Jones is one of Europe’s most respected HR experts. Gareth is a founding partner of Creative Management Associates (CMA), a consultancy focused on organisations where creativity is a source of competitive strength.

Gareth’s most recent corporate role was Director of Human Resources and Internal Communications at the BBC.

Gareth’s career has spanned both the academic and business worlds. He started as an academic in Economic and Social Studies at the University of East Anglia before moving to the London Business School, where he joined the Organisational Behaviour Group. During this period he directed the School’s Accelerated Development Programme.

He joined Polygram, then the world’s largest recorded music company. Appointed as Senior Vice President for Polygram’s global human resources, his responsibilities covered more than thirty countries. In 1996 he reverted to academia again when he became the BT Professor of Organisational Development at Henley Business School.

On leaving the BBC where Gareth was Director of Human Resources and Internal Communications, he has become a Visiting Professor at INSEAD and a Fellow of the Centre for Management Development at London Business School.
He has published several books, including “The Character of a Corporation: How Your Culture Can Make or Break Your Business” co-authored with Rob Goffee and most recently, “Why Should Anyone Be Led by You?”, also with Rob Goffee, and published by Harvard Business School Press in 2006. This leadership title was based on an article of the same name which won the prestigious McKinsey Award for the best article in Harvard Business Review in 2001.

The theme of authenticity was developed in another Harvard Business Review article, “Managing Authenticity” which appeared in 2005. Another article, “Leading Clever People” appeared recently in HBR and deals with the special challenges of leading in the knowledge economy.

His insightful talks on business change and turnaround are fascinating and cover topics on promoting creativity as a source of competitive strength, strong leadership, and inspiring an effective organisational culture.