Zak Dychtwald

  • Founder & CEO, Bridgeworks Global
  • Bestselling Author of "Young China"
  • Leading Expert on China, Innovation & Cross-Cultural Business
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PROFILE

Zak Dychtwald is a leading expert on global generations, China's evolving business ecosystem, and international business collaboration. He is the Founder and CEO of Bridgeworks Global, a cross-geography collaboration lab that helps organisations bridge cultural, organisational, and generational divides, particularly between Asia and the West.

Having spent more than a decade living and researching in China, Zak has developed deep expertise in the country's cultural, economic, and technological transformation, with a particular focus on the post-1990 generation and its impact on business, innovation, and the global economy. Through Bridgeworks Global, he advises multinational organisations including Microsoft, Google, Walmart, Ant International, and Manulife on navigating cross-border collaboration and reducing operational friction between global teams. He also led EY's landmark 2025 global study on 18- to 34-year-olds, examining the digital behaviours and psychological values shaping the next generation of consumers and leaders.

A sought-after keynote speaker, Zak has addressed Fortune 500 executives, investors, and policymakers across six continents, speaking at events including the Wall Street Journal CEO Council, the Aspen Ideas Festival, and Harvard University. He is the bestselling author of Young China: How the Restless Generation Will Change Their Country and the World, and his insights have been featured in leading international publications including The Wall Street Journal, Bloomberg, CNBC, The New York Times, and Harvard Business Review.

TOPICS

CHINA AS AN INNOVATION ECOSYSTEM

For years, the conversation around China centred on risk—how to manage it and diversify away from it. Today, China has become a global proving ground where products, talent, and capabilities are tested, refined, and increasingly built for the world.

Drawing on his Harvard Business Review work, Zak Dychtwald explores how China’s demanding consumers, fast-moving innovators, and deep technology ecosystem are reshaping global competition. He shares practical insights on understanding China’s innovation engine, competing with ideas developed there, and turning China from a market to manage into a strategic advantage.

This keynote provides leaders with a frontline perspective on China’s evolution and the lessons global organisations can apply to drive innovation, agility, and growth.

THE FIRST GLOBAL GENERATION

For much of modern history, “East” and “West” represented not only geography but different worldviews. Today, those boundaries are shifting. Young workers, leaders, and consumers across cities like Singapore, Shanghai, Seoul, and São Paulo are increasingly shaped by shared experiences and global forces.

Drawing on Zak Dychtwald’s decade of fieldwork, Harvard Business Review research, and global youth study with EY, this keynote introduces his Lived Change Index—a framework that explores how generations shaped by different levels of change develop new expectations around work, brands, and leadership.

Zak examines where global generations are converging, where cultural differences still matter, and what these shifts mean for organisations navigating an increasingly interconnected world.

CROSS-CULTURAL LEADERSHIP & COLLABORATION

Zak Dychtwald can deliver this topic as either a keynote or interactive workshop, helping organisations understand how to build stronger collaboration across cultures, generations, and geographies.

As businesses become increasingly global, leaders must navigate differences in communication styles, decision-making approaches, and workplace expectations to create alignment and high-performing teams. Drawing on BridgeWorks Global’s research and Zak’s Lived Change Index framework, he explores how cultural and generational shifts are reshaping the way teams work together.

For the workshop format, participants go deeper through BridgeWorks Global’s signature Friction Mapping methodology, identifying sources of friction, uncovering different perspectives, and developing actionable strategies to improve collaboration. The session equips leaders and teams with practical tools to build trust, strengthen alignment, and turn differences into a strategic advantage.

EXPERTISE

  • Keynote Speech
  • Workshop
  • Webinar

VIDEOS

BOOKS

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Zak Dychtwald

Young China: How the Restless Generation Will Change Their Country and the World

A close up look at the Chinese generation born after 1990 exploring through personal encounters how young Chinese feel about everything from money and sex, to their government, the West, and China's shifting role in the world--not to mention their love affair with food, karaoke, and travel. Set primarily in the Eastern 2nd tier city of Suzhou and the budding Western metropolis of Chengdu, the book charts the touchstone issues this young generation faces. From single-child pressure, to test taking madness and the frenzy to buy an apartment as a prerequisite to marriage, from one-night-stands to an evolving understanding of family, Young China offers a fascinating portrait of the generation who will define what it means to be Chinese in the modern era. Zak Dychtwald was twenty when he first landed in China. He spent years deeply immersed in the culture, learning the language and hanging out with his peers, in apartment shares and hostels, on long train rides and over endless restaurant meals.

CLIENT TESTIMONIALS

We loved having Zak as an external speaker! Not only was the content relevant for our audience but Zak’s delivery and energy during the presentation was incredibly engaging. We’ve already received lots of positive look forward to potential connections in the future.

- Global Head of Strategy and Planning, McDonald’s

Zak was truly amazing at our event. He blew a very senior group of global CEOs and board members away with his unique perspectives and deep domain knowledge of China. While we had many great and well-known speakers, Zak’s session was highest rated of the conference.

- Chairman, Global Semiconductor Investment Banking, Morgan Stanley

In a conference known for featuring prominent speakers, Zak was one of the most fascinating and articulate speakers we have ever had, especially at a time when it is critical for us to understand China and its potential more than ever.

- CEO, Global Semiconductor Alliance

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