Tim Harford is a world renowned behavioural economist and award-winning Financial Times columnist. Frequently described as ‘Britain’s Malcolm Gladwell,’ his first two books, The Logic of Life and The Undercover Economist, have been translated into 30 languages and sold well over a million copies. He is also presenter of Radio 4’s More or Less, and Pop Up Economics.
Revealing the everyday realities of economics, Tim considers how the world, people and organisations work and the truth behind risk, decision making and commerce. Whilst he’s a ‘serious’ economist with a career spanning Oxford, Shell and the World Bank, Tim’s FT columns dwell on the economics of daily life and offer tongue-in-cheek solutions to readers’ problems.
Tim’s first book, The Undercover Economist was likened to Freakonomics in its examination and explanation of the workings of everything from coffee shops to organised crime to development aid. In The Logic of Life, he applied economic theory to the world adding to the store of theories from the likes of Richard Thaler and Daniel Kahneman on how rational (or otherwise) our decisions are.
In Adapt: Why Success Always Starts With Failure, Tim showed how the challenges we face can’t be solved with simple ready-made solutions; we must learn to improvise rather than plan. Drawing on psychology, evolutionary biology, physics, maths and economics, he shows how adaptive, trial-and-error processes can help tackle everything from innovation to financial crises. Gillian Tett described it as “required reading for anyone trying to navigate an increasingly complex world.” Whilst in The Undercover Economist Strikes Back, Tim looks at the truth behind the headlines now that economics has become front-page news. He explains how a national economy really works, why all countries are in debt, how a job is created, and whether the bonus culture works.
Drawing on the frontiers of economic research, Tim’s speeches cover everything from theories on how to save the world from disaster to how we can match odd socks, lose weight and find happiness. He might also reveal the hidden logic of the world around us: when a teenager commits a burglary or a smoker lights a cigarette we seem to be a million miles from common sense – or are we? Weaving evidence from sources like casinos and speed-dating, Tim shows that human behaviour is actually surprisingly logical in the same highly accessible style as in his BBC2 series Trust Me, I’m an Economist.
Why success always starts with failure
“Trust me, I’m an Economist”
The Logic of Life
“Everybody loved your talk” – Sir Richard Branson
“Tim pitched it exactly right – setting out a range of issues our organisation needs to think about when looking at green taxes.” – Chartered Institute of Taxation
“Tim was entertaining, thought provoking and highly relevant.” – The Economics Net